Iphone 5 - Cheese (TV Ad)
Reference: http://www.youtube.com/watch?v=Yaidsb8AL7Y
This ad is introducing the panaroma function in Iphone 5. The video showing using panaroma to capture images with elongated fields of view. The idea is good but there is failure occurs in the video. The kid is already on the screen when the hand takes the phone up. And the voice over "Cheeeeeeeeee ... eeeeeesee" is weird too.
Head On (Ad)
Resource: http://www.youtube.com/watch?v=Is3icfcbmbs
Head on is a product that claimed to relieve headache. The tagline "HeadOn. Apply directly to the forehead," had been stated three times at the beginning of the advertisement. They try to attract the audience's attention with the repetition. However, many people considered the ads annoying.
Posted by Kaa Kaa
Kaa Kaa, do include the most important point in all your research - how the ads are not communicating to the culture they are made for.
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