After looking at a lot of silly , bad ads i would have to say the worst ones for me were:
A THAI COMMERCIAL ABOUT "SLIMMING DRINK" :
the commercial shows how a woman is able to shuffle her tummy fat to her breast area and "look more attractive" in the process just because she drank the drink.
I find this commercial sexist and way out of point as it does not show the viewers a solid understanding of how the drink helps our bodies. its just overly sexualized with the emphasis on the "bigger boobs"
UPDATE
relation to thai culture
The popularity of plastic surgery has increased in thailand and it has become to be known as one of the most popular plastic surgery countries in the world, specially when it come to breast augmentation. and that is how the add would like to touch woman to give that feeling of "you can have the body you want with out having to go under the knife", but in a very exaggerated way.
LYNX (body spray) COMMERCIAL
A THAI COMMERCIAL ABOUT "SLIMMING DRINK" :
the commercial shows how a woman is able to shuffle her tummy fat to her breast area and "look more attractive" in the process just because she drank the drink.
I find this commercial sexist and way out of point as it does not show the viewers a solid understanding of how the drink helps our bodies. its just overly sexualized with the emphasis on the "bigger boobs"
UPDATE
relation to thai culture
The popularity of plastic surgery has increased in thailand and it has become to be known as one of the most popular plastic surgery countries in the world, specially when it come to breast augmentation. and that is how the add would like to touch woman to give that feeling of "you can have the body you want with out having to go under the knife", but in a very exaggerated way.
LYNX (body spray) COMMERCIAL
This is a commercial advertising the LYNX EXCITE body spray .I picked this commercial because it's also over sexualized and doesn't even get to the point of what it is for till the end and even then it took me a while to relate the angel to the body spray, as i found no connection what so ever . The ad shows the guys "angel girlfriend" and the inconvenience of her wings in different situations , then at the end shows him using the body spray and another angel falling..with the tag line "lynx excite even angels will fall" that doesn't relate to the beginning at all in my opinion and wouldn't that mean he would have a 100 angels by now? they wanted to use the whole sexy angel to attract viewers' attention but I would say it was used poorly.
UPDATE
relation to US culture:
US as a country is very diverse with a motto of freedom of expression when it comes to everything in life, and people there are very open minded when it comes to sexual culture, which includes how an angel, a devil a nurse etc could be viewed as sexy , when a woman wears a provocative angel, devil, nurse..etc costume.Its a reflection of the sexual fantasies of the average Americans.
so the ad shows how the body spray could help an average man attract a very attractive girl his way by using a sexy angel to depict how attractive she would be, which also fulfills those same sexual fantasies.
Hi Arwa, same as mentioned to Kaa Kaa, please explain why these ads aren't communicating to the specific culture they are made for.
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