Below is a timeline of the history of Mentos
HISTORY OF MENTOS
2011
2011 is the year of innovation for Mentos with both the Candy and Gum sides of the business bringing first to market unique products with unparalleled technology.
Rainbow roll - This new roll contains 7 of the most popular fruity flavours! New technology allows Mentos to position each flavour so that you know what comes next and you are guaranteed 2 of each flavour!!!
Aqua Kiss 3D Gum - New technology has allowed Mentos to develop a new dimension in Gum - 3 layered Gum! Building off the popularity of the Aqua Kiss Alaskan, Pacific and Acai Berry/Watermelon products, 3D gum sees 3 new flavour combinations unique to the market. Strawberry/Green Apple/Raspberry, Watermelon/Pineapple/Melon and Triple Fresh Mint (Peppermint) ensures that whether its freshness or flavour you are after you are sure to get it! Colourful and fun, the new 3D Gum is a must have in your pocket this year!
2010
Mentos Aqua Kiss is a sugar free gum providing the ultimate in long lasting and mouth watering freshness, in a trendy and slim line convenient pack. The single layered Mint varieties of Alaskan (Peppermint) and Pacific (Spearmint) provide ultimate freshness while the unique 2 layered Acai Berry/Watermelon product delivers a fruity and fun experience.
There's nothing like a Mentos kiss.
2009
New Mentos Cube sugar free chewing gum is the latest addition to the Mentos gum range. It is a revolution in chewing gum offering a unique Cube pack format or handy pocket pack. Mentos Cube is available in Tropical and Spearmint flavours and is the ultimate in long lasting freshness. Mentos Cube for long lasting freshness.
2008
Mentos Blast a sugar free chewing gum which delivers a fresh flavour burst as you bite into the centre was launched in Australia. Mentos Blast offers 3 unique flavours Berry Lime, Sweet Strong Mint and New Green Apple Raspberry.
Mentos Blast Gum. A Blast of Liquid Refreshment!
2006 - In one of the boldest moves in the history of Mentos in Australia, the brand launched into the chewing gum market with Mentos Ice Gum, offering 3 icy fresh flavours in a funky new packaging format that provided innovation to the
category.
2004
Mentos is available for sale in over 100 different countries.
1990
In 1990 'MENTOS THE FRESHMAKER' becomes the new campaign voice. It clearly didn't fall on deaf ears, because following its introduction Mentos sales worldwide increased dramatically.
1976
In 1976 Mentos makes it's own fresh, small screen debut with it's first TV commercial.
1960
In the 1960's, an era that brought us fresh new looks in fashion and music, Mentos was sold in rolls for the first time.
1950
In 1950, export began to France, Germany and the UK from the Netherlands, home of Mentos.
1932
In 1932, brothers Michael and Pierre van Melle took a train journey to Poland which sparked the beginning of a Fresh New World. They had heard of an exciting recipe for soft fruit caramels. The trip gave Pierre a vision of peppermint flavoured caramel candy that would ultimately be known as Mentos.
TARGET AUDIENCE
Mentos is very common in the younger generation as well as the older generation too. Children of today love to eat candy; Mentos being one of them. The
TARGET AUDIENCE
Mentos is very common in the younger generation as well as the older generation too. Children of today love to eat candy; Mentos being one of them. The
Reference: http://www.mentos.com.au/vda/about.shtml
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