Good Points on the Mentos Ad

In relation to the Sour Mentos advertisement we chose, there are also several good elements that can be taken account for. I personally admire the illustration style in the poster, the cross-hatching and stippling method adds a gritty texture to the image. The use of desaturated colours also contributes to the texture effect and it gives a dark/serious mood to the image. Even though the advertisement depicts a series of different methods of suicide, it has shown that it is able to communicate and translate its visual to the viewer. This is because of the unique illustration style used in the advertisement, especially the exaggerations of the character's expression in the poster. The face of the characters depicts a sour face with a sense of pain too because of their tongue sticking out, shut eyes and teeth grinding, much similar to the image in Figure 1. In reference to the research Arwa made in the previous post about the Indian culture, there are also similarities between the character in the poster and the Hindu deities, more specifically the unusual nose. The colour red in the font used in the poster brings an emphasis on the theme of violence.

Figure 1: Baby's sour face