Relate to culture and society( Indian Culture)

The illustrations reflected the Indian culture by the drawing style used in the posters.

Indians have always had a certain style of drawing that separates their art and culture from different parts of the world, as shown in the illustrations below:

(reference: http://www.novica.com/itemdetail/index.cfm?pid=199297 )

(reference: http://www.indialine.com/travel/bihar/vaishali/madhubani-painting.html )

Reference:

Madhubani Panting, Famous Madhubani Paintings India, Mithila Art and Madhubani Painting Attractions in Bihar: India Line Travel. 2013. Madhubani Panting, Famous Madhubani Paintings India, Mithila Art and Madhubani Painting Attractions in Bihar: India Line Travel. [ONLINE] Available at:http://www.indialine.com/travel/bihar/vaishali/madhubani-painting.html. [Accessed 11 June 2013].

-Posted by Arwa Omer

One of India's main religions is Hinduism. About 85 percent of the countries population is Hindu. One of the elements we noticed in the Mentos ad we chose shows repetition of facial features;namely the nose. This is similar to the God's of the Hindus. Many of the Indian Gods have various amount of hands, legs and faces. This is shown below; an image of Lord Ganesha. As shown, the God has 4 hands and unusual nose and ears, similar to the ad we chose where the man has an unusual nose. Therefore we can see the close relation between the Indian culture and the Mentos Ad. 

India is also known for it's spices. It is very famous for its unique dishes and use of herbs and spices. Sour Mentos would therefore not be so unusual to the Indians because they are very much used to spicy foods. This may be a reason as to why Mentos decided to make a sour flavor. Again, this relates to the Indian culture and what the country is known for. The artist that made the Mentos ad may have chosen to emphasize on the Sourness of the Mentos because Indians would prefer something that is more spicy. However, the imagery used here is disturbing and can be harmful to most viewers because of  the message it portrays.

Reference:

Hindu Gods - Hindu God - Gods in Hindu Religion - Indian Gods. 2013. Hindu Gods - Hindu God - Gods in Hindu Religion - Indian Gods. [ONLINE] Available at: http://www.iloveindia.com/spirituality/gods/. [Accessed 11 June 2013].

-Posted by Jessica Rose Desanker