CONCEPT

'CONCENTRATION'

''EVERY ACTION HAS A REACTION''

The concept that we came up with has a very strong relation to one of the world's most well known laws of Physics; it is known as Newtons third law. For every action in nature there is an equal opposite reaction. The size of the forces on the first object equals the size of the force on the second object. In this case; since sour mentos is so good because of its sourly flavor; eating it will only result in an equal good reaction.

Action: Eating Sour Mentos
Reaction: Reaction of eating Mentos

IDEAS

Below are the different situations that we thought of;

• Someone could be failing to conentrate whilst doing some work, then he decides to have some Sour Mentos. After having the sour mentos, he is full of energy and able to do his work.
• A person is watching a movie, he feels very sleepy and drowsy, then decides to eat some Sour mentos. After this, he is wide awake and enjoys his movie.
• A person is driving and is feeling very tired after a long day of work. Eats some Sour Mentos then he suddenly is very alert and awake, not feeling tired anymore.

 We can still maintain the triple series for the ad we create; instead of showing the different ways of committing suicide (as portrayed in the original ad), we show the three different steps which consist of;

1) The situation the person is in.
2) The action he takes to solve the situation (eating Sour Mentos).
3) The reation of eating the Sour Mentos (how it solved the situation).

Reference:
Newton's Third Law. 2013. Newton's Third Law. [ONLINE] Available at: http://www.physicsclassroom.com/Class/newtlaws/u2l4a.cfm. [Accessed 11 June 2013].