Sunday 2 June 2013

Research

1. Japanese Sushi Commercial

The first thing I thought of when it comes to bad advertisements are Japanese ads because many Japanese ads are well-known for being completely unrelated to the product being sold. This was one of the many odd commercials found.


The ad shows a man and woman undressing and throwing paint over themselves (the man drenches himself with red paint while the lady uses white paint) and after wrapping themselves over each other a completely random picture of a sushi comes right after that to show that the advertisement was actually about sushi. Advertising is used to promote a product, so the actions done by the 'models' should be closely related to the product being advertised, but this advertisement fails to do that. It leaves the watchers in complete confusion and does not try to explain how their actions are related to sushi in any way.


2. Burger King Ad: "Real Big Burgers"



Another ad I found was a Burger King ad in Singapore showing a woman with band-aid on both sides of her lips, supposedly meaning that the burgers are so big that it could tear your mouth open. This is a very unorthodox way to sell a product because it is basically telling the buyers that they will get hurt trying to eat the burger. It's also a triggering sight for some people as they would not feel comfortable seeing an advertisement like this.


Posted by: Paveethra




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