CHOSEN ADVERTISEMENT
After conducting our research, we chose the following ad.
Mentos Marbels Unbearably Sour
- Advertising Agency: Ogilvy & Mather, Mumbai, India
- Chief Creative Officer: Piyush Pandey
- Executive Creative Director: Abhijit Avasthi, Rajiv Rao
- Creative Director: Anurag Agnihotri
- Art Director: Ashish Naik
-Posted by Jessica
This is the advertisement used for Mentos Marbles Unbearably Sour. The ad is from Mumbai, India and uses three illustrations that depict a man in various forms of suicide. All of them show 3 different men about to kill themselves with an expression of extreme discomfort after eating the sour Mentos Marbles. This shows that the motive of making this advertisement was to prove that the Mentos Marbles are so sour that you won’t be able to bear it and end up killing yourself. The first one shows that a man is about to shoot and stab himself while jumping off a building. The second one shows a different man hanging himself with a bottle of cyanide and a basket with a python in each hand. The third one shows another man who’s head is on a guillotine while holding a grenade with a train in the background that is about to hit him.
-Posted by Paveethra
Why did we pick this ad over the others?
The reason this ads has been chosen is we find out it is violent. It is not suitable for public especially the children target group because it showed suicidal tendency. Thus, it has more potential for us to revamp the advertisement. -Posted by KaaKaa
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