Research

RESEARCH.

Fiat - Boob Job CommercialAxe Hair "Office Love"

(ADs found by Jessica.)

This AD is a car advertisement from Argentina. In this ad, a woman tells her partner that she's getting a "boob job." Cut to a fantasy sequence in which the man dives backward into a pair of massive breasts. The man fronts in disappointment: "If that's what you want." This ad is offensive to an extent because it is suggesting that guys who like 'natural' boobs are two-faced liars.Moreover, there is little or no connection between bigger boobs and smaller cars. This ad does not project the qualities of the car in any way; it is very irrelevant and has can be found offensive by many people. Like the fake boobs, the car can be viewed as 'plastic' and not durable. 

https://www.youtube.com/watch?feature=player_embedded&v=9aces1_u3kE

Relation to Design and culture.

The way this ad has been filmed and projected emphasizes more on the woman's boobs rather that the car itself. It is offensive to women all around the world. Women want to be known for more than just our physical attributes. It projects women as being too plastic and fake. This ad has elements of Sexism and therefore is not approved by various amounts of people.

Most of Argentina's population consists of Roman Catholics. Women are meant to be conservative and viewed as natural, pure and have a sense of innocence. This ad however breaks these views and goes against them. Exposure of the woman's breasts and downgrading natural women are all projected in this video and therefore would be offensive to not only women, but the Catholics too.

Axe Hair "Office Love"

Girls check out a guy’s hair before anything else, according to a humorous new ad from Axe that uses an old song by Daniel Johnston to sell its line of hair care products.The ad focuses on two unusual creatures, one a clump of hair and the other a woman’s torso without the head.The strange beings go about the same daily routine as the rest of the humans in the office, attending meetings, taking the elevator and eating lunch in the cafeteria.After the hair clump misses a bus, viewers finally see the little creatures in their complete human forms. The attractive adults make eye contact and eagerly walk toward each other, while the ad closes with the text, “Hair. It’s what girls see first.” We only saw the guy’s hair because that’s all she was looking at all along. Meanwhile, he was only looking at her chest. The message: Fellas, make sure to use Axe shampoo and style if you’re trying to get the girl.I felt the ad has a very poor quality in the way it chose to project the shampoo product. How ridiculous is a walking clump of hair and a walking woman's torso with no head? It demeans the whole ad and makes it seem as though it's a joke. Better ways can be used to advertise the Axe shampoo.

https://www.youtube.com/watch?feature=player_embedded&v=NvX71ZbTk-E

Relation to design and culture

The following ad has similar qualities to that of the fiat advertisement. It also focuses on the females body;breast and chest area. It is offensive because the message here depicts that hair is what a woman sees first;so are breasts also what a man sees first? Any woman would find this offensive because we are being seen only for our physical attributes. 

The little torsos used in this ad are very poorly designed. Yes they are imaginative, however they are poorly displayed and are not  creative enough. They are too unrealistic looking.

Reference: 

Axe Hair ‘Office Love’ 2012 Commercial – What’s the Song?. 2013. Axe Hair ‘Office Love’ 2012 Commercial – What’s the Song?. [ONLINE] Available at: http://diffuser.fm/axe-hair-office-love-2012-commercial-whats-the-song/. [Accessed 11 June 2013]

Post by: Jessica Desanker