Since our situation is concentration, i have done my research on Indian culture and came up with three setting (scenes) for our adds.
Indian cultural setting: Metropolitan city such as Mumbai or Delhi.
AD 1:
A call center employee is feeling sleepy and bored, eats sour mentos and is ready to talk to 4 customers at a time.
This ad can reach out to the working class community in India as being a call center employee is a very popular job choice in India. The long and strange work hours can be really exhausting.. as the typical work day of a call center employee starts at 7 pm and ends at 5-6 am .
A school student is feeling bored and sleepy in class , eats the sour mentos, and scribbles a whole equation on the chalk board like a mini Einstein.
How this ad will relate to Indian culture is that the girl would wear a school uniform as most schools have similar uniforms in India , and have her hair rolled/braided in a very common way.
AD 3:
Guy is sleepy at a movie theater, eats sour mentos, and starts dancing on his seat and singing along with the movie.
This relates to Indian culture because Indian is the 2nd biggest movie industry in the world. going to the movies is a very popular activity among indians. its an escape as their movies are always filled with beautiful music and dance sequences.
Reference:
Hindimovie1.com. n.d.. Hindi Movie 1.com - Hindi Movie. [online] Available at: http://www.hindimovie1.com/ [Accessed: 12 Jun 2013].
The Times Of India. 2011. Enrolment in schools rises 14% to 23 crore. [online] Available at: http://articles.timesofindia.indiatimes.com/2013-01-22/news/36483408_1_enrolment-higher-secondary-schools-primary-schools [Accessed: 12 Jun 2013].
whereamiwearing.com. 2011. What do Indian call centers think of you?. [online] Available at: http://whereamiwearing.com/2011/07/what-do-indian-call-centers-think-of-you/ [Accessed: 12 Jun 2013].
Indian cultural setting: Metropolitan city such as Mumbai or Delhi.
AD 1:
A call center employee is feeling sleepy and bored, eats sour mentos and is ready to talk to 4 customers at a time.
This ad can reach out to the working class community in India as being a call center employee is a very popular job choice in India. The long and strange work hours can be really exhausting.. as the typical work day of a call center employee starts at 7 pm and ends at 5-6 am .
AD 2:
A school student is feeling bored and sleepy in class , eats the sour mentos, and scribbles a whole equation on the chalk board like a mini Einstein.
How this ad will relate to Indian culture is that the girl would wear a school uniform as most schools have similar uniforms in India , and have her hair rolled/braided in a very common way.
AD 3:
Guy is sleepy at a movie theater, eats sour mentos, and starts dancing on his seat and singing along with the movie.
This relates to Indian culture because Indian is the 2nd biggest movie industry in the world. going to the movies is a very popular activity among indians. its an escape as their movies are always filled with beautiful music and dance sequences.
Reference:
Hindimovie1.com. n.d.. Hindi Movie 1.com - Hindi Movie. [online] Available at: http://www.hindimovie1.com/ [Accessed: 12 Jun 2013].
The Times Of India. 2011. Enrolment in schools rises 14% to 23 crore. [online] Available at: http://articles.timesofindia.indiatimes.com/2013-01-22/news/36483408_1_enrolment-higher-secondary-schools-primary-schools [Accessed: 12 Jun 2013].
whereamiwearing.com. 2011. What do Indian call centers think of you?. [online] Available at: http://whereamiwearing.com/2011/07/what-do-indian-call-centers-think-of-you/ [Accessed: 12 Jun 2013].
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