Research

Inpirations.

When doing some further research for redesigning our advertisement, we decided to look at other Mentos Advertisements that we found suitable and successful. We were looking for drawing styles that we could use for our New redesigned ad. The 'black outline' and cartoon drawing style came from the Mentos Gum ad. We liked the simplicity of the illustration. We also got the Caricature inspiration from another Mentos ad called 'Mentos Sweets'. Both these advertisements were produced by the same advertising agency known as Perfetti Van Melle.

Perfertti had been founded in the town of Latinate, Italy, in 1946, by brothers Ambriogio and Egidio Perfetti. The brothers initially called their company Dcoificio Lombardo, and the small company began producing candies and confectionery for the near by market in Milan. The Perfetti grew quickly, expanding their factory into the 1950s.Perfetti Van Melle S. P. A. is the world’s sixth- largest candy and confectionery producer and number two in Europe. Representing the combination of Italy’s perfetti with Netherlands’ Van Melle, Perfetti Van Melle produces and markets a host of top- selling candy brands, including Mentos, Fruitella, Brooklyn, Alpenlive, Golia, and Frisk. Perfetti Van Melle has a worldwide presence, with factories in Italy, the Netherlands, Germany, Spain, and elsewhere in Europe, as well as manufacturing sites in the United States, Brazil, Turkey, India, China, Indonesia and Vietnam. 


References:

Mentos Sweets: "ROCK" Print Ad by Neogama Bbh | Creative Advertising & Commercials Archive. Awarded Ads database. 2013. Mentos Sweets: "ROCK" Print Ad by Neogama Bbh | Creative Advertising & Commercials Archive. Awarded Ads database. [ONLINE] Available at:http://www.coloribus.com/adsarchive/prints/mentos-sweets-rock-11764605/[Accessed 04 July 2013].

Phyco spectrum, IBA, PHYCORE, algal technology, biofuels, biodiesel, phycoremediation, effluent treatment, dyeing effluent, CO2 mitigation, global warming, waste water treatment, world's first phycoremediation plant, Dr V Sivasubramanian, Journal of Algal Biomass Utilization, JABU. 2013. Phyco spectrum, IBA, PHYCORE, algal technology, biofuels, biodiesel, phycoremediation, effluent treatment, dyeing effluent, CO2 mitigation, global warming, waste water treatment, world's first phycoremediation plant, Dr V Sivasubramanian, Journal of Algal Biomass Utilization, JABU. [ONLINE] Available at: http://drvsiva.com/perfetti.html. [Accessed 04 July 2013].

Mentos Gum: "Girl" Print Ad by Euro Rscg Tel Aviv | Creative Advertising & Commercials Archive. Awarded Ads database. 2013. Mentos Gum: "Girl" Print Ad by Euro Rscg Tel Aviv | Creative Advertising & Commercials Archive. Awarded Ads database. [ONLINE] Available at:http://www.coloribus.com/adsarchive/prints/mentos-gum-girl-14780705/. [Accessed 04 July 2013].