Celebrity Advertising

What is Celebrity Advertising?

For our advertisement, we decided to use a common type of advertising known as Celebrity advertising. Celebrity advertising is using a famous person's image to sell products or services by focusing on the person's money, popularity, or fame to promote the products or services.
When people see that one of their idols is using a certain product, this gives the customer the impression that they may also become like them if they use the product.

Above is an example of Celebrity advertising. Popular actress Reese Witherspoon is the face of Avon lipstick ad.  This advertisement does both by providing a clear, close-up look at the product itself, as well as a striking display of the product in use, vividly enhancing the beguiling smile of the celebrity model.

Therefore having said this, we chose to focus on 3 very famous and successful people in India.

ShahRukh Khan
Brief Biography:
Sharukh Khan was born on 2 November 1965 in New Delhi. Shahrukh Khan often called as SRK is one of the biggest heartthrobs of not only million of Indians but also of his fan following throughout the world. Khan grew up in Delhi and his interests in acting cultivated during his school days. SRK studied acting under celebrated Theatre Director Barry John at Delhi's Theatre Action Group and chose to pave his way to Indian cinemas. Although today he is one of the most sought after actors in Bollywood, has numerous best actor awards, and has branched out into film production and television presenting as well but he started his career with Indian television series.

Sachin Tendalkar
Brief Biography:
Sachin Tendulkar was born on the 24th of April 1973 in Mumbai. He is one of the best Cricket players In India, being the best batsman of the team. Since his debut against Pakistan in 1989, Sachin Tendulkar has been shining like a star in the international cricketing arena.
Achievements And Accolades
Ever since Sachin made his debut against Pakistan at the age of 16, he has not looked back. Sachin has piled up runs against all teams in the world. Sachin Tendulkar is rightly hailed as the master blaster as he treats most of the bowlers with utter disdain. This man employs almost every shot mentioned in the cricketing manuals. Sachin Tendulkar is capable of tearing apart any bowling attack.

Priyanka Chopra

Brief Biography:
Priyanka was born on July 18, 1982, in the Chopra family consisting of her dad, Dr. Ashok and mom, Dr. Madhu (nee Akhauri), and has one younger brother. Her dad is Punjabi-speaking, while her mom is a Malayali from Bihar. As a child, she suffered from Asthma and was very close to her dad. Her family affectionately called her Mimi.
In 2000 she returned to India and enrolled in Jai Hind College and Basant Singh Institute of Science in Churchgate, Bombay, but had to leave abruptly as she was crowned Miss India. She was subsequently crowned Miss World in the same year - a year which proved to be a year for Indian Beauty Queens - as Lara Dutta and Dia Mirza were also crowned Miss Universe and Miss Asia Pacific respectively. Ironically, beauty pageants are banned in India's conservative state, Uttar Pradesh.
After completing her responsibilities as a Beauty Queen, she first appeared on the tinsel screen in India in a Tamil movie 'Thamizhan'.

References:
What is celebrity advertising? definition and meaning. 2013. What is celebrity advertising? definition and meaning. [ONLINE] Available at: http://www.businessdictionary.com/definition/celebrity-advertising.html. [Accessed 02 July 2013].

You, Me and Ads: See What Print Ads Worked Best This Summer. 2013.You, Me and Ads: See What Print Ads Worked Best This Summer. [ONLINE] Available at: http://youmeandads.blogspot.com/2008/09/see-what-print-ads-worked-best-this.html. [Accessed 04 July 2013].

Sachin Tendulkar Profile - Cricketer Sachin Tendulkar Biography - Information on Sachin Tendulkar. 2013. Sachin Tendulkar Profile - Cricketer Sachin Tendulkar Biography - Information on Sachin Tendulkar. [ONLINE] Available at:http://www.indiaonlinepages.com/sports/cricket/cricketers/sachin-tendulkar.html. [Accessed 04 July 2013].

Priyanka Chopra - Biography. 2013. Priyanka Chopra - Biography. [ONLINE] Available at: http://www.imdb.com/name/nm1231899/bio. [Accessed 04 July 2013].