After having done our research and exploring different illustration styles, we chose to make our advertisement using an illustration style known as Caricature. Caricature plays with exaggeration mainly of facial expressions which make the image appear comical and humorous.
One of the reasons we chose to use this illustration style is because the ad we chose to improve also has elements of exaggeration in facial expressions as well as proportions of the body; with the head being bigger than the rest of the body. This is similar with the Caricature style. However what we will do different from the original ad is to add more humor and portray positivity rather than negativity and suicide.
Caricatures are very commonly made of famous people. This is another reason as to why we chose this illustration style. We chose to use famous Indian Icons; an actor, cricket player, and a former Miss world. We chose to use different professions so that our target audience is wider.
Caricatures are very well known around the world and also in India. An artist we found that is a successful Caricature artist goes by the name M.R. Rajaman. He was the first digital caricaturist of South India. Below are a few of his works.
Referencing: Welcome to Caricatureindia online digital caricature art.. 2013. Welcome to Caricatureindia online digital caricature art.. [ONLINE] Available at:http://www.caricatureindia.com/index.html. [Accessed 01 July 2013].
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